Since getting involved in ethical fashion, one of the hardest things for me has been transparency. It is SO hard to pin down how and where clothes are made, even when hunting through company ethics statements and emailing customer service teams. I feel it is a little scary how distanced we are from the origins of the things we buy, that there is no real link to the people who have made our things with such care and attention so I love the whole ethos behind Fashion Revolution. I really think that we can make the whole fashion industry better by asking brands to know more about their supply chain. If we as consumers keep asking for more transparency, the more brands will have to keep an eye on the factories they use and the standards they enforce. I really hope that we can push for a place where the clothes we love don’t have to be in the shadow of events like Rana Plaza.
So, today is time to ask your favourite brands #whomademyclothes? Just tweet them, or email them, or instagram them and ask! Get involved on social media and follow the hastags #FashRev and #Whomademyclothes (and you can follow the official Fashion Revolution twitter too for all the updates!) It was a great day last year and I cannot wait to see how all the brands get involved and respond to our questions!
For any Manchester folks who want to get involved, there are a few events going on too:
Goodstock, the coolest charity shop in town,are putting on an interactive window display, with a photobooth and offering a 10% discount for anyone tagging their purchases with @goodstockshop and #whomademyclothes
There is going to be a fashion flashmob in All Saints Park next to Man Met at 12pm for anyone who wants to help raise awareness and get chatting to other people involved
On Saturday, the Whitworth Art Gallery are hosting a talk by designer Katherine Hammnet and workshops on upcycling to celebrate the long history of textiles in Manchester. The full event schedule is here and it is all free!